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Genesis Diecast in 1:64: The Korean Luxury Brand
Genesis has a dedicated following among 1:64 collectors, and diecast is often the most affordable way to own the brand’s greatest designs. This guide covers the story, the Hot Wheels and Matchbox castings worth hunting, and what South African collectors should expect to pay. The Genesis story Genesis is Hyundai’s standalone luxury brand, launched in 2015 and now a genuine rival to BMW and Mercedes-Benz, with a design language rated among the best in the industry. The G70 sports sedan, G80 executive saloon and GV70 crossover lead the range, and the brand’s motorsport programme has won championships worldwide. Genesis in 1:64 Genesis is still rare in 1:64 — which is…